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PR Equals Free Publicity

Posted by Randy Limas

You can use three critical areas of public relations to boost your advertising results ten-fold over your paid advertising.

The key to public relations:

  • Public relation or publicity
  • Merchandising
  • Promotions

With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.

Public relations include all that is the media. Don’t limit yourself!

Here are the steps to get noticed by the media:

  1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
  2. Your press release includes one hook and one angle. Choose a controversial statement to make sure the media you send it to is interested in reading it.
  3. Put your press release in professional formatting. With press releases, you need a dateline, the most crucial information at the top, facts, figures, and wrap it up with contact details, including who and how—print “Press Release” on the letterhead.
  4. Send your press release to the media. All television, radio stations, local & national newspapers, and niche magazines. Include relevant blogs, e-zines, podcasts, and press release submission sites.

More importantly than a perfect press release, you have addressed your target market’s needs in the products/services you offer.

If you are provided people a solution to a problem, avoid a problem, and an opportunity to enhance their life, the media and the public will be interested.

Suppose you have a connection (or the ability to get a connection) with a celebrity. In that case, this can practically guarantee you’ll get attention. 

Make sure you are offered newsworthy information and then follow up with media outlets to make sure they are publicizing that information.

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” – Jay Abraham

Our GUIDED TOUR can show you how to put together press releases that work!

Check out how the pros do it and craft the perfect press releases for your business.

Thanks for your attention!

Randy


Telemarketing is Not Evil!

Posted by Randy Limas

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters. Still, there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!

Direct mail marketing has had and computers’ availability, which can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.

Here are the key steps to putting together a highly effective direct mail marketing program:

  1. List all benefits customers will get from the purchase of your products and services.
  2. Pick the single most powerful benefit out of that list.
  3. Build an attention-getting headline around that benefit. Remember to use emotion-fulfill the desire to be young, wealthy, desired, famous, or successful.
  4. Develop a sales letter using the headline you created to grab attention, provide information, and motivate customers to act.
  5. Put together supplementary items, such as a brochure, order form, reply envelope, or note that encourages them to read the letter.
  6. Rent or purchase a mailing list.
  7. Compare the cost of mailing vs. cost per order.
  8. Continue to test and refine your direct mail marketing plan.

You can see how direct mail marketing can help you find a local or even country-wide target market to send letters or postcards to and draw in new clientele and customers. Fine-tuning your marketing campaign will bring better results and therefore lower the overall cost of the campaign.

To be successful in telemarketing, you need to:

  • Put together a plan so you know exactly what you want to accomplish during the call.
  • Develop a list of topics to discuss and the questions you want to present around these topics.
  • Input verbiage checking to see if you are calling at a good time.
  • Include enough items to keep the conversation interesting, but not too many to sound like you are interrogating.
  • Start with broad questions and narrow your focus as the conversation continues.
  • Offer feedback to show them you are paying attention and appreciate their time.
  • Don’t insult their intelligence or manipulate them.
  • Listen first, talk second.
  • Be relaxed and conversational.

Telemarketing doesn’t have to be the trauma it’s made out to be. You can put together an honest, personal, and effective telemarketing campaign that is endearing, informative, and gets the job done. Think of how you would want to be treated on a marketing call. Ask your friends and family what they hate most about the telemarketing calls they get, and work hard to craft your plan in a better way.

“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want, and why the prospect should listen.” — Jay Abraham

It’s easy to see how direct mail marketing and telemarketing can positively affect your business by bringing in new customers and increasing the level of awareness about your products, services, and company branding.

Our GUIDED TOUR offers the resources and tools you need to work through these processes and put together the best marketing plan you can.

Thanks for your attention!

Randy

Ps. Access the guided tour: https://bit.ly/YPPGuidedTour


How Well Do You Know Your Vendors?

Posted by Randy Limas

It’s essential to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.

The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there.

Look for great ways to offer your vendors rewards for helping grow your business, and everyone wins. You can do this by offering performance-based incentives that are much larger than their standard charges.

Here’s the step-by-step process of putting together a partnership with a vendor:

  1. Approach all the vendors you work with and offer an incentive-based on performance.
  2. Put the generous incentive plan together from their perspective, even take suggestions.
  3. Develop a clear, concise, and easy to track incentive plan; this will increase competition between vendors and, therefore, higher performance levels.
  4. Encourage subsequent sales instead of focusing only on the initial sale. By doing this, you can give away more of the profit from the initial sale to your vendors and make higher profits off the back-end products. Encourage:
    • Future sales
    • Upsell better and more profitable products/services
    • Cross-sell to additional products
  5. Create an incentive plan that’s irresistible to your vendors by offering generous, exclusive compensation.

Think of all the vendors you work with and the creative ways you can put together an incentive plan that entices them to be part of your business. Use their talents, capabilities, and connections, and you’ll both be winners.

Thanks for your attention!

Randy


Direct Response or Bust!

Posted by Randy Limas

Our GUIDED TOUR can help you put together a great direct response marketing plan and get you on your way to heightened success.

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do.

Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:
• Direct mail
• Print ads
• Radio and TV ads
• Coupons or other incentives
• Telemarketing

Some of the advantages of direct marketing are:
• A great way to use free time during lulls in business
• Productive way to communicate and empower you to create more relationships
• Great way to up-and cross-sell to current customers
• Low-cost way to rustle up a new business
• Used as leverage to turn small sales into large sales
• Supplement your current marketing program
• Cost-effective way to reach target markets
• Offers measurable results
• Reach outside your local area for new business
• Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not.

Thanks for your attention!
Randy

Ps. Access the guided tour: https://bit.ly/YPPGuidedTour


Kick Start Your Marketing

Posted by Randy Limas

Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new customers.

  1. In-person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter: Always take a moment to send a follow-up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors, and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above.
  4. Develop systems for contact follow through, quality control standards, and customer service.
  5. Develop a post-sale follow-up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” – Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is anyone secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” – Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

The tools offered in our FREE test drive offer these very same things.

Thanks for your attention!

Randy

Ps. Access the guided tour: https://bit.ly/YPPGuidedTour